"We decided to work with Apagie as we'd been trying for the last twelve years to get into the US. We don't have the capability in-house and it's been extremely hard for us...we needed someone with that capability to come and help us."
For marketers and brand builders, being tuned into people’s aspirations matter, because brands that are aspirational win loyalty, premium and appeal.
Despite an abundance of Kiwi ingenuity, the rate of commercial success for medical innovations is, unfortunately, quite abysmal. Learn why being focussed on the needs of your entire value chain is essential for commercial success.