"We decided to work with Apagie as we'd been trying for the last twelve years to get into the US. We don't have the capability in-house and it's been extremely hard for us...we needed someone with that capability to come and help us."
Despite an abundance of Kiwi ingenuity, the rate of commercial success for medical innovations is, unfortunately, quite abysmal. Learn why being focussed on the needs of your entire value chain is essential for commercial success.
Looking for ways to rise above the noise and offer what their customer is looking for? Use these mental short-cuts to slice through complexity and give your customers the confidence that they’re making the right choice.
Finding the right distributor to leverage your product or service in global markets is a common strategy for export sales success. However, many businesses experience initial failure due to a lack of market research and customer understanding at the outset leading to a misalignment with their chosen distributor.