understand

plan

activate

What we do

01
Grow sales
02
Scale businesses internationally
03
Commercialise products and IP
04
Kick start sales activity in-country
05
Build large retail networks
06
Help businesses do more with less
07
Form corporate agreements in-country

How we do it

understand

We find your customers and interview them.

Methods

To increase sales, it all starts with how and why a customer buys.

We use a methodology tried and tested by some of the most prestigious institutions in the world.


Insight

Research

To build a complete view of your customers we combine quantitative and qualitative data. Furthermore, we get out from behind the desk and speak to your customers one-on-one to understand them.

Our research is accurate, reliable and provides the insight needed to build sales internationally.

Research

Sales lens

We know that unless somebody decides to buy our products, nothing else we do matters. We have firsthand-experience selling internationally so we’re able to spot opportunities and ask the right questions of your customers.

We call this: research with a sales lens.

Sales lens

plan

We create a strategy to sell to your customers

Create focus

We write strategies based on the in-person research of your customers. This increases the speed to market and de-risks ventures.

We focus the business on what matters to achieve your aspirations.

Focus

Commercial

We’ve created winning commercial and sales strategies for over 20 years. At Apagie we use a modified format of the Playing to Win strategy framework.

The playing to win strategy framework was originally created at Proctor and Gamble (P&G). The framework was then adopted across a wide range of industries and service providers, including Harvard.

Commercial

Right Tools

To a hammer, everything looks like a nail. We don’t push our favourite channels or networks to bring your product to market. Customer first, channel second.

Right Tools

activate

We create D2C, online, distribution and retail networks

Experience

We have it.

We build your sales and marketing channels to work when we're not around.

We become part of your team and work together to grow and enter new markets.

Experience

Get it done

We implement a 90-day traction plan with our clients to execute quickly.

Doing the first-things first means we stay focused on the tasks that will move the business forward.

Get it done

Change

Growing or entering new markets requires change in a business.

We know that without the people, there isn’t a business and growth isn’t possible.

We work with our clients to build the capability, leadership and wellbeing of their team so they can achieve to the best of their ability.

Change

we make it happen for YOU

market validation

market sizing

business case creation

lead generation

complex sales

market validation

market sizing

business case creation

lead generation

complex sales

sales forecasting

strategy

sales resource planning

90-day sprints

sales performance

sales forecasting

strategy

sales resource planning

90-day sprints

sales performance

recruitment

sales coaching

distributor set up

strategic account planning

complex and technical sales

recruitment

sales coaching

distributor set up

strategic account planning

complex and technical sales

proposition development

social media marketing

omni-channel marketing

multi-channel marketing

e-commerce creation

proposition development

channel development

Omni-channel marketing

Mult-channel marketing

E-commerce creation

commercial negotiations

commercial partnerships

export sales

third party manufacturing

logistics

commercial negotiations

collaborations/partnership creation

export sales

third party manufacturing

logistics