We write strategies based on the in-person research of your customers. This increases the speed to market and de-risks ventures.
We focus the business on what matters to achieve your aspirations.
We’ve created winning commercial and sales strategies for over 20 years. At Apagie we use a modified format of the Playing to Win strategy framework.
The playing to win strategy framework was originally created at Proctor and Gamble (P&G). The framework was then adopted across a wide range of industries and service providers, including Harvard.
To a hammer, everything looks like a nail. We don’t push our favourite channels or networks to bring your product to market. Customer first, channel second.
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