We make change

happen

Apagie was formed to help businesses address four fundamental changes in the domestic and international trading environment.

Underpinning Apagie is over 30 years commercial experience in over 35 countries, including North America,United Kingdom, Europe, Australasia and southern Africa.

The economics of sales has changed

The economics of traditional sales teams has changed. Higher base salaries and reduced at risk aspects has meant most salespeople break-even at best. Additionally, studies carried out in New Zealand in 2019 indicate approximately 1/3 of salespeople reach target. This issue affects the entire distribution chain and businesses must consider alternative approaches to market.

Consumer behaviour is changing faster than ever before

Consumer buying behaviours are transforming more rapidly and buying processes are more dynamic.  Most businesses are lagging their consumers’ preferences and continue to reinforce traditional sales approaches with diminishing returns, yet many businesses have changed their buying processes.

Market access has reduced but itsnot just about COVID

Pre-COVID-19, businesses were challenging their market access costs.  COVID-19 hasall-but-stopped market access for the foreseeable future to New Zealand’s major export markets.  Coupled with increasing nationalism businesses need to reconsider strategies for consumer engagement as the low-touch environment will create space for local competitors.

Nimbleness is the new normal

Nimbleness, adaptation and rapid execution cycles based on insight will enable businesses to grow in the new environment.  We  strongly believe there are exceptional opportunities for growth today for businesses that apply a new lens and are open to exploring new ways to create customer value.

Everything we do is geared to encourage our clients customers to buy more and be more bought into/invested in their brand or products.

Go far & deliver more

Our methodology is based on 20 years of international market research with hundreds of businesses. We integrate frameworks and methods adopted by Harvard, consumer psychologists, and behavioural economists.

Expertise

Our methodology is based on 20 years of international market research with hundreds of businesses. We integrate frameworks and methods adopted by Harvard, consumer psychologists, and behavioral economists.

Commitment

We exist to bring customers closer to our clients products and services to create profitable sales globally and enduring business with great communities. We don’t just tell you what to do and then leave – we work with you to make it happen.

Local

We also have in-country research teams that can speak the ‘local language’ and therefore yield accurate understanding of the local customers. It also helps us to access aspects of the market that are difficult to people overseas.

Communication

We actually speak to our clients customers. We don’t rely on online research, we get in their heads and the best way to do that is speaking to them. Clients value this tremendously.

Partners

We aim to create enduring businesses

that create great communities,

We aim to create

enduring businesses
that create great communities.

Dan Hansen

Managing Director

Dan Hansen has over 25 years’ experience in management, sales, and commercial strategy. Dan has held senior management and board roles in New Zealand, United Kingdom and North America and has first-hand commercial experience in over 35 countries with many of the world’s most recognised companies.

Originally from an engineering background Dan moved into the technology industry in the early 1990s.  Dan founded MSM in 2009 which was later acquired by PricewaterhouseCoopers. (MSM was an advisory firm that helped New Zealand businesses generate over $1bn of sales revenue from export markets).

Dan has significant experience in many B2B sectors including manufacturing, engineering, technology, and food and beverage production.

Dan's experience includes growing multi-million-dollar businesses in international markets, setting up multi-national distribution channels and teams, acquisitions, company restructures and managing intellectual property.Dan holds numerous Advisory and Board roles.

Will Perry

Director

Will has worked in a number of industries, from healthcare and marketing to running a successful Manuka honey family-business with his father. More recently, Will was a part of the PricewaterhouseCoopers Sales Advisory practice that worked alongside New Zealand businesses looking to commercialise or enter new overseas markets.

Throughout his career, Will has developed a deep understanding and appreciation for the thinking-quirks that underpin consumer decision-making.

Will has wide experience across multiple industries, along with the ability to discover new markets, understand new customers, create commercial strategy and execute in the real world.

Luke Woolerton

Marketing Lead

Luke started his business journey in Hamilton, where he studied Marketing and Strategic Management at Waikato University. Luke works with the rest of the team to execute strategies and create strong engagement. In his free time he enjoys surfing, playing guitar and soccer.

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Will has worked in a number of industries, from healthcare and marketing to running a successful Manuka honey family-business with his father. More recently, Will was a part of the PricewaterhouseCoopers Sales Advisory practice that worked alongside New Zealand businesses looking to commercialise or enter new overseas markets.Throughout his career, Will has developed a deep understanding and appreciation for the thinking-quirks that underpin consumer decision-making.Will has wide experience across multiple industries, along with the ability to discover new markets, understand new customers, create commercial strategy and execute in the real world.